We drive the evolution of people and companies that want to make a difference in the world, through Strategy
We are the best boutique strategy consultancy in Brazil.
For 24 years, we have been helping organizations design and execute strategies to strengthen uniqueness and clarify the paths that will drive growth.
We broaden the strategic vision of leaders and their teams, and the capabilities that these agents of change need to strengthen the company's resilience in the age of hyperconnectivity and borderless competition.
And on this journey, we help in some way to create a better corporate world for people and society
OUR SERVICES
RADAR DE FUTUROS
Future Scenarios
applied to Strategy
In-depth Interviews or Focus Groups
with Customers | Consumers
for testing hypotheses and discovering opportunities
(jobs to be done)
Cultural Code (Archetype Discovery) for problem-solving and new hypotheses
IPE® Assessment
1
.
2
Design of Singularity and Growth Strategies
Strategic Planning and Prioritization of the Tactical Plan
(Strategic Initiatives)
Business Principles
(Purpose, Vision and Values)
Strategic Maps
OKRs
.
3
Sprint to prototype new Business Models
(Minimum Viable Business
Model | MVBM)
Innovation of
current Business Models
Testing and Pivoting Models
(Experimentation)
Customer Journey Mapping and Transformation
.
Support in Project Design
(Agile e Hybrid)
Improvement of Processes, Rituals and Strategy Governance Methodologies
Activation of the Strategic Committee
Change Management Programs
Organizational Alignment
(adaptation of the organization)
4
.
CLIENTS THAT MAKE OUR HISTORY
TECH & TELECOM
TESTIMONIALS
"I met Luzio Strategy in 2018 when I was leading the transformation of a large company in reputational crisis and needed to design and implement a strategy for recovering the project portfolio combined with accelerated growth. Luzio's participation in this process was instrumental and proved successful. Since then, I have changed companies and challenges, and I continue to rely on Luzio Strategy's expertise in formulating and implementing our corporate strategy.
I see Luzio Strategy's main differentials as its great specialization in strategic planning, which allows it to be up-to-date with the main global trends in the discipline and to bring cases and make interesting and pertinent analogies to our business. Fernando Luzio's didactic approach to transferring knowledge makes the strategic planning workshop a real training session for the company's senior leadership. Another important differentiator is his in-depth knowledge of governance, both corporate and strategic, which leads to better execution of the strategy, making it sustainable over time.
Any company and organization can benefit from the work delivered by Luzio Strategy, which usually far exceeds the highest expectations.”
— Robson Campos | CEO Brazil
MULTICULTURAL EXPERIENCE
Our international experience and permanent investment in constant training in Brazil's best academic and business forums and abroad provide a global vision of the main battles that companies must win in the age of hyperconnectivity and borderless competition...
ARTICLES
Arzak's Heroic Journey
Gastronomy has countless lessons to offer entrepreneurs, managers and executives in any sector. In this article, we demonstrate this thesis with some interesting facts about the Basque restaurant Arzak. Located in San Sebastián in Spain, Arzak has managed the feat of maintaining 3 Michelin Guide Stars since 1989. Constant innovation, discipline of purpose and operational excellence are the ingredients in Arzak's recipe for success... READ MORE
PODCAST
In the Estratégia em Movimento podcast, we share relevant concepts and learnings about the challenge of creating and implementing the best strategies to mobilize company evolution and growth - whatever the size and sector of the economy. Only available in Portuguese.
The icon of our podcast is an artistic reference to Koi, the Japanese carp. Japanese folklore says that the Koi swims upstream and climbs the waterfalls with the same bravery as a samurai warrior. The Koi has a strong symbolism of courage, overcoming adversity and the ability to reach higher goals. This is the philosophy of our program, captured by designer Naomi Sato.
BOOK
Since the beginning of our history, we have created methodologies that have promoted innovations in strategy practices in Brazil. An example of this was the publication of our second book, “Making Strategy Happen”, released by Editora Cengage Learning. The book teaches the 5-Step Method for formulating and managing strategic initiatives, which has been adopted by various companies and sectors.
See the book
on Amazon
The book was awarded the Cultura Econômica Trophy in November 2010 for Best Business Administration Book of the Year, one of Brazil's most important literary prizes
When reviewing and implementing strategy, companies complain that the people involved find it difficult to think strategically and produce tactical plans with little impact. The solution is to democratize knowledge of high-level strategy among the various leaders throughout the company. C-Level people have the best academic backgrounds and are trained at the best universities in the world. However, it's the other leaders who don't have the same training who translate the strategy into action. Our programs bring together the best that people could learn at the best business schools in Brazil, the United States and Europe - at an affordable price.
Luzio Strategy has been a signatory of Conscious Capitalism since 2011, when it actively participated in the movement's annual conference in Boston (United States) and, on its return, made significant changes to the consultancy's methodologies to incorporate its concepts and premises.