The investment in hiring a specialized consulting firm is motivated by the facilities and advantages of adding a “professional outsider” to ensure compliance of 4 critical success factors:

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1. Apply the most agile, useful, constructive and modern methodologies, with mastery of the conceptual subtleties and didactics needed to optimize the engagement of all those involved. In this way, consultants seek to unleash the maximum potential that managers have accumulated over years of work, and which, due to the busy routine, remain underused;
    

2. The ability to identify the constraints that prevent shareholders and managers from thinking outside the box, overcoming the active inertia that hides avenues for growth and making the best decisions;
    

3. Ability to deal with the various agenda conflicts that naturally arise in processes of strategic reflection and organizational change. As much as ethical managers and entrepreneurs try to prioritize what is best for the company, their personal vocations or inclinations can, even unconsciously, direct their thinking towards alternatives that are not the most attractive for the organization;
    

4. And the ability to structure the supporting analyses and the Strategy itself with clarity and precision, to effectively support the decision-making process of shareholders and managers in the process.
    

The first condition is no longer a differentiating factor between consultancies, given the availability of abundant knowledge on the subject on the Internet and in the publishing market. The value of a consultancy lies in its ability to fulfill the other essential conditions listed above - and this is where Luzio Strategy's main source of singularity resides.